Play Live is an experience that allows Bravo's viewers to interact in real time with their favorite shows. Consisting of an on-air component shown over broadcast, and a web component that serves as a game controller, Play Live enabled shows to pose questions to the audience, which are answered in real time on-air. A call to action appears within the broadcast directing users to the website to play along. Synchronized between the broadcast and the controller, users' interactions with the game appear in real time on the broadcast.
Scope Broadcast TV & Responsive Web
Role User Experience & User Interface Design
Play Live experiences include custom ad integrations that allow for a more direct connection to viewers.