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ABC News on Apple TV

For the debut of ABC News on Apple’s tvOS, we applied all of our learnings from the TV space and took full advantage of the new platform and its capabilities. Making use of the Apple TV’s processing power, we designed an experience that placed users directly into video playback at launch, and continued video playback throughout the experience. While browsing the app, background video continues to play in an ambient, blurred state. At any time, users can dismiss the menu and return to the background video with a single press of a button. The app also showcases ABC News’s live stream content through a “control room” view that allows users to watch multiple live streams simultaneously on the same screen. 

Client
ABC News

Scope
Apple TV

Role
User Experience & User Interface Design Lead, Art Direction

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 While browsing the app, video playback continues in a blurred, ambient state. A simple gesture allows users to return to playback at any point.

While browsing the app, video playback continues in a blurred, ambient state. A simple gesture allows users to return to playback at any point.

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 The live Control Room lets viewers watch multiple live streams from a single screen.

The live Control Room lets viewers watch multiple live streams from a single screen.

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